Понятие креативного туризма и его развитие в городах и регионах России

Abstract

In recent years, the modern world has faced a series of unprecedented challenges: the coronavirus pandemic that has hit all continents, the complicated geopolitical situation on a global scale, and the military operation in Ukraine have all significantly affected global and local economies, including the tourism sector. With international travel restrictions, there is a growing interest in domestic tourism. In the last couple of years, the National Tourism and Hospitality Project has appeared in Russia, the State Programme “Development of Tourism” has been adopted, and a new law on tourism has been drafted. The modern tourist is quite sophisticated and needs to be offered something new, special and interesting. Many researchers consider creativity as a key component of the tourist offer, pointing out the importance of creating intangible cultural products (traditions, art, music, etc.). In this regard, one of the promising areas is creative tourism, which has become widespread in practice since the beginning of the 21 century. The article analyses the essence and features of creative tourism as a global trend. It appears that such type of tourism gives a powerful impulse to activation of local community, development of human capital and territory as a whole. Joint creativity unites people, creates new impressions and experiences, forms creative environment based on symbolic capital and cultural and historical values, due to which favorable conditions are created for revival of modern cities and regions, including even depressed ones. Thus, it is advisable for modern tourism-oriented territories to activate their creative resources.