Сюжетно-идеологический подход к изучению ценностей: модель и результаты

Abstract

The article proposes for consideration a conceptual model of the plot-ideological approach to studying cultural code, values and moral and ethical attitudes of modern Russian youth, which continues and develops the research tradition of S. Schwartz, M. Rokeach, G. Triandis, G. Hofstede and R. Inglehart, their political-philosophical and socio-cultural approaches in humanitarian research. Also, the article presents for discussion some of the results obtained in the course of applying this model. The model is based on a focus group study, where the respondents, divided into groups with specific predetermined ideological attitudes, had to offer a solution to the problem, make self-determination or choose one of the positions in the ethical task enclosed in the plot. For the study, adapted and veiled plots of world literature and cinema were used. All plots are divided into 4 conditional groups that affect the cultural, social, moral and ethical spheres of life, as well as issues related to the ideological position in relation to nature in general and human nature in particular. This article provides an analysis of respondents’ answers to stories from the “sphere of culture” and “sphere of social relations” groups. An analysis of the study results shows that the cultural code of modern Russian youth is based on such categories as justice, collectivism, peace, security, spiritual development and inequality. However, not all categories are understood unambiguously and consistently. Some categories such as fairness are not unambiguous and specific. This set of categories gives reason to believe that today’s Russian youth is undergoing a transformation from materialistic to post-materialistic values.