Особенности стратегического управления высокотехнологичными компаниями на рынках с возрастающей отдачей

Abstract

Based on knowledge, the hi-tech companies are subject to the economic law of increasing returns. The aim of this research is to reveal the specifics of management of hi-tech companies that operate on the increasing-returns markets. The article analyzes the evolution of the theoretical thought on the phenomenon of increasing returns starting from the end of the 19th century till the beginning of the 21 st century. The theoretical framework of the research is constituted by the work of the leading economic and management scientists such as A. Marshall, A. Young, N. Kaldor, K. Arrow, M. Spence, J. Stiglitz, and many others. A special attention is paid to the research of succession of the increasing returns concept by reviewing the publications of the researchers who have made the most important contribution to this field. The evolution of views on the increasing returns concept in both economics and management science is traced. It is shown how the popularity of increasing returns concept in academic circles has led to the spread of the get-big-fast strategies in management practice, in order to achieve the effect of market lock-in on the prevailing product or technology. Moreover, a comparative study of traditional and increasing returns industries is provided. The paper gives recommendations to the managers of high-tech companies in strategy development. The recommendation can also be useful to the leaders of digital technology platforms, the growth of which also depends on the law of increasing returns, often manifested through economies of scale, network externalities and the experience curve.